2024年上海大型居家百貨展【2024中國（上海）國際居家百貨OEM貼牌代加工展覽會】

In the rapidly developing modern business environment, food OEM and supermarket OEM exhibitions have gradually become an important part of supply chain optimization and brand building in the food industry. Especially in Shanghai, an international metropolis, food OEM and supermarket OEM exhibitions have attracted global attention and become a powerful engine for promoting innovation and development in the food industry.

1、 The significance and trend of food OEM processing

Food OEM (Original Equipment Manufacturer) model, also known as food OEM (Original Equipment Manufacturer), refers to the process in which a brand entrusts a manufacturer to produce and process food according to their specified formula, specifications, packaging, and other requirements, and affix the brand's own brand label to the product. This model holds a crucial position in the food industry, and its significance lies not only in meeting the diverse and personalized food needs of consumers, but also in promoting the development of the food industry in terms of scale, branding, and specialization.

In recent years, with the increasing demands of consumers for food safety, health, and quality, as well as the rise of new business models such as e-commerce and new retail, the food OEM processing industry has ushered in unprecedented development opportunities. More and more brand owners are seeking to cooperate with food manufacturers, quickly launching new products that meet market demand through OEM processing models, enhancing brand influence, and seizing market share.

2、 The Grand Ceremony of Shanghai Food OEM Processing and Supermarket OEM Exhibition

As one of the major food industry events in Asia, the Shanghai Food OEM and Supermarket OEM Exhibition attracts brands, manufacturers, purchasers, experts and scholars from all over the world to gather together every year to discuss the new dynamics and development trends of the food industry.

At the exhibition site, there is a wide variety of food OEM products, ranging from snacks, beverages, health foods to frozen foods, fast food, and more. Exhibiting companies have showcased their technological advantages, product features, and brand strength, seeking cooperation opportunities and expanding market space through on-site exhibitions, exchanges, and negotiations.

At the same time, the OEM exhibition area of supermarkets has also received much attention. As one of the important channels for food sales, supermarkets play a crucial role in the influence and market competitiveness of food brands. The OEM exhibition area of supermarkets gathers numerous supermarket brands, who strengthen communication and cooperation with manufacturers by showcasing their own brand products, sharing successful experiences, and exploring cooperation opportunities, promoting the development and growth of their own brands.

3、 The driving role of food OEM and supermarket OEM exhibitions

The holding of Shanghai Food OEM and Supermarket OEM Exhibition has a positive promoting effect on the development of the food industry. Firstly, the exhibition provides a platform for direct communication between brand owners and manufacturers, promoting in-depth cooperation and mutual benefit between both parties. Secondly, the exhibition brings together new global food technology and product information, providing a continuous driving force for industry innovation. In addition, the exhibition has strengthened communication and integration between the food industry and other industries, promoting cross-border development and industrial upgrading of the food industry.

4、 Future outlook

Looking ahead to the future, Shanghai Food OEM and Supermarket OEM Exhibition will continue to play an important role in the food industry. With the recovery of the global economy and the continuous development and growth of the food industry, the scale of exhibitions will continue to expand, participating companies will become more diversified, and exhibits will become more diverse and diverse. At the same time, the exhibition will also pay more attention to exploring and exchanging themes such as innovation, green, and health, promoting the development of the food industry towards higher levels and broader fields.

In short, as one of the important events in the food industry, Shanghai Food OEM and Supermarket OEM Exhibition will continue to inject new vitality into industry innovation and development. We look forward to seeing more exciting highlights and innovative achievements in future exhibitions!

在快速發展的現代商業環境中，食品貼牌代加工及商超貼牌展已逐漸成為食品行業供應鏈優化和品牌建設的重要一環。特別是在上海這一國際大都市，食品貼牌代加工及商超貼牌展更是聚集了全球目光，成為推動食品行業創新和發展的強大引擎。

一、食品貼牌代加工的意義與趨勢

食品貼牌代加工，即OEM（Original Equipment Manufacturer）模式，是指品牌商委托生產商按照其指定的配方、規格、包裝等要求，進行食品的生產加工，并在產品上貼上品牌商自己的品牌標簽。這種模式在食品行業中具有舉足輕重的地位，其意義不僅在于滿足消費者對多樣化、個性化食品的需求，更在于促進食品行業的化、規模化、品牌化發展。 

近年來，隨著消費者對食品安全、健康、品質的要求不斷提高，以及電子商務、新零售等新型商業模式的崛起，食品貼牌代加工行業迎來了前所未有的發展機遇。越來越多的品牌商開始尋求與的食品生產商合作，通過貼牌代加工模式，快速推出符合市場需求的新產品，提升品牌影響力，搶占市場份額。

二、上海食品貼牌代加工及商超貼牌展的盛況

作為亞洲大的食品行業盛會之一，上海食品貼牌代加工及商超貼牌展每年都吸引著全球各地的品牌商、生產商、采購商、專家學者等齊聚一堂，共同探討食品行業的新動態和發展趨勢。

展會現場，各類食品貼牌代加工產品琳瑯滿目，從休閑食品、飲料、保健食品到冷凍食品、速食食品等應有盡有。參展企業紛紛亮出各自的技術優勢、產品特色和品牌實力，通過現場展示、交流洽談等方式，尋求合作機會，拓展市場空間。

與此同時，商超貼牌展區也備受關注。商超作為食品銷售的重要渠道之一，對于食品品牌的影響力和市場競爭力具有至關重要的作用。商超貼牌展區匯聚了眾多商超品牌，他們通過展示自有品牌產品、分享成功經驗、探討合作機會等方式，加強與生產商的溝通與合作，推動自有品牌的發展壯大。

三、食品貼牌代加工及商超貼牌展的推動作用

上海食品貼牌代加工及商超貼牌展的舉辦，對于推動食品行業的發展具有積極的推動作用。首先，展會為品牌商和生產商提供了直接交流的平臺，促進了雙方的深入合作和互利共贏。其次，展會匯聚了全球新的食品技術和產品信息，為行業創新提供了源源不斷的動力。此外，展會還加強了食品行業與其他行業的交流與融合，推動了食品行業的跨界發展和產業升級。

四、未來展望

展望未來，上海食品貼牌代加工及商超貼牌展將繼續發揮其在食品行業中的重要作用。隨著全球經濟的復蘇和食品行業的不斷發展壯大，展會規模將不斷擴大、參展企業將更加多元化、展品將更加豐富多樣。同時，展會也將更加注重創新、綠色、健康等主題的探討和交流，推動食品行業向更高層次、更廣領域的發展。

上海食品貼牌代加工及商超貼牌展作為食品行業的重要盛會之一，將繼續為行業創新和發展注入新的活力。我們期待在未來的展會中看到更多的精彩亮點和創新成果！

第十七屆全球自有品牌產品亞洲展（以下簡稱PLF2024）將于2024年12月5-7日,在上海新國際博覽中心舉行。本次展會總面積超8萬平方米，較上屆有30%的提升，超過1500家全球參展企業將在家居日用、個護清潔、生鮮食材、預制食品、烘焙食品、民生食品、休閑食品、糖果巧克力、酒飲沖調、營養保健、寵物用品等版塊進行展示。

本次展會吸引了盒馬中國、永輝集團、聯華商超、十足集團、上海壹佰米（叮咚買菜）、chenyiwuyu等21000余家zhiming品牌參展。其中，部分參展企業及品牌如下：

全球自有品牌產品亞洲展（PLF）是一個針對全渠道零售商開發全品類自有品牌商品的優質交易平臺。該展會于2010年由自有品牌制造商協會（PLMA）與上?？鐕少徶行挠邢薰荆↖SPC）聯合打造，經過13年的發展，已經幫助國內5000多家工廠成功與海內外零售商建立直接合作，通過直采、定制、聯名和出口等合作模式進入零售渠道，享受到了自有品牌快速發展期的紅利。

2023年11月29日至12月1日，第十六屆全球自有品牌產品亞洲展在上海舉行。本次展會總面積超8萬平方米，較上屆有30%的提升，超過1500家全球參展企業將在家居日用、個護清潔、生鮮食材、預制食品、烘焙食品、民生食品、休閑食品、糖果巧克力、酒飲沖調、營養保健、寵物用品等版塊進行展示。

在歐美國家，自有品牌已經非常發達，受到了眾多零售企業尤其是連鎖超市的追捧。而在中國，自有品牌起步較晚、發展較緩。隨著現代零售業在中國的蓬勃發展，自有品牌也正逐漸嶄露頭角，無論是零售商還是批發商都需要各類供應商資源，可謂是行業發展的良機。并且 CPI 的上漲，以及越來越多的成熟消費者正在形成的理智消費習慣，使zhiyoujialian的超市自有品牌加快進入發展“黃金期”，為眾優質制造商產品輸入商超創造了快速且符合時代潮流的捷徑。 貴州合力超市集團董事長李德祥帶隊參加了本次展會，并展示了自有品牌“合力黔惠”已開發的各分類商品，特別是與貴州本土老品牌合作開發的“合力黔惠牛肉干系列產品”和“合力黔惠苗姑娘辣椒醬系列產品”，吸引了眾多參觀者的關注。 本次展會聚集了眾多優質源頭工廠，吸引了來自全球各地的零售商和生產商參展。PLF 全球自有品牌產品亞洲展不僅是一個展示自有品牌產品的平臺，也是一個分享成功經驗、探討行業趨勢、促進合作交流的平臺。通過這個平臺，零售商可以找到更多優質的供應商，供應商也可以找到更多的銷售渠道，共同推動自有品牌行業的發展。