2025上?？Х日?中國國際咖啡產業展-全國有名咖啡飲品展覽會

01    咖啡展區  

隨著去年瑞幸咖啡門店數破萬，超過星巴克成為國內大咖啡連鎖品牌。

中國咖啡飲品企業已經由量變進入質變階段，無論是管理營銷還是文化建設，都進入新的領域，已成為別人模仿學習的榜樣。

HOTELEX上海展也將承載以往不曾有過的責任，今年的“咖啡與茶”、“飲品綜合”板塊，也必然為觀眾帶來新產品、新服務、新創意。

     咖啡展區

作為HOTELEX酒店與餐飲展的拳頭板塊，2024 HOTELEX上海展集合行業優質資源，精心打造咖啡特色展區，匯聚咖啡產業鏈條各個環節的頭部企業和明星品牌，包括王力、香季、品克、百勝圖、MHW-3BOMBER、白矮星、Melitta、來回、索瑪、艾渥卡、捷輝、NUOVA DISTRIBUTION CHINA、格米萊、OATLY、CIMBALI、MONIN、和沁、MingS、咖博士、福騰寶、開展、酒總、麥諾……

展會上將深入展示咖啡豆種植、采購、加工、運輸、貿易以及咖啡設備制造等流程環節，以及熱點爆款產品現場制作展示體驗等，為咖啡行業的細分、個性化發展，提供綜合賦能。

     咖啡比賽

02    飲品展區  

承接2023年新茶飲品牌大舉開放加盟，加快上市步伐，2024年將很可能成為萬店品牌與茶飲企業上市扎堆出現的盛況。

在激烈的競爭下，無論是頭部品牌，還是新晉熱門品牌，單純靠門店擴張獲利的時代已經過去，品牌力與產品力將是決出后的核心競爭力。而讓兩者落地的途徑就是產品研發、原材料、價格、品質等。

無論是推新還是價格競爭，新茶飲深度內卷的背后，歸根到底還是供應鏈的比拼。

     飲品展區

作為行業的底色，永無止盡地創新，也就意味著市場持續存在大量的迭代細分機遇。而死磕創新，需要供應鏈、研發、門店、數字化部門的同心協力。

本屆展會打造的現制茶飲特色展區板塊，匯聚眾多優質企業，包括：君樂寶、生合生物、桔品茶葉、溜溜果園、幫利茶業、佰利鮮、意利、逅唐茶業、魔飲咖啡、茗朝、鮮活飲品、奕方、循香、維益、凱利威、格瑞、黃山水工、普蘭德、廣禧、大晃傳英、飲之健、大閩、速品、森糖、巧源……等等，奶源、茶底、小料、鮮果、設備、包裝無所不包。

作為一個深耕酒店及餐飲產業鏈30年，積累數十萬買家資源的品牌展會，HOTELEX 上海展正邁入全新發展階段。

這次展會面積達40萬平米，將有來自全球的品牌、行業和觀眾齊聚一堂，共同探討行業的未來趨勢和創新發展。

本屆HOTELEX上海展根據市場熱點及經濟發展趨勢，特設6大特色展區，配合賽事、論壇和集市活動等多元的形式，打造全流程打造沉浸式展覽展示體驗。

     往屆展會現場

與眾多細分賽道頭部展商一起，為萬千餐飲人，提供更多產品、運營和效率上的深度賦能。

預計將吸引數十萬來自酒店餐飲、商超零售、休閑餐飲、咖啡茶飲、烘焙輕餐、文旅消費等行業的觀眾到場參觀，并與展商進行商貿交流，打造一場、高品質的行業全鏈路盛會。

In 2025, the China HOTELEX High end Catering Exhibition (the 33rd Shanghai Hotel Supplies and Hotel Catering Exhibition) will become a major event in the industry, hosted by Shanghai Bohua International Exhibition Co., Ltd. This exhibition is not only a showcase for the catering industry, but also an important opportunity to gather innovation, exchange experiences, and explore market trends. With the continuous growth of people's demand for high-end catering, HOTELEX exhibition will continue to lead the industry development trend and provide participants with rich interactive experiences.

1、 Exhibition Overview

HOTELEX exhibition was founded in 1990 and is one of the largest hotel supplies and catering exhibitions in China. In 2025, the exhibition will continue to be held in Shanghai for four days, attracting numerous brands and individuals from home and abroad. The main exhibition areas of the exhibition include hotel equipment, kitchen equipment, food and beverage, hotel supplies, etc., covering various fields of the high-end catering industry.

2、 The significance of exhibitions

Participating in HOTELEX exhibition is of great significance to brands, enterprises, and industry professionals., The exhibition provides exhibitors with a stage to showcase their products and technologies, which helps increase brand exposure., Exhibitors can learn about the latest market trends and cutting-edge developments in the industry through communication with peers. Afterwards, exhibitors can take this opportunity to establish contacts with potential customers, promote business cooperation, and achieve win-win results.

3、 New Industry Trends

In the high-end catering industry, with the continuous upgrading of consumer demand, innovation and sustainable development have gradually become the core of enterprise development. Here are some industry trends worth paying attention to:

Health and Environmental Protection: Modern consumers are increasingly concerned about the health and safety of food, and businesses need to consider ecological protection and food traceability.

Personalized service: Customized catering experience has become a new market demand, and enterprises need to provide more flexible and diversified choices.

Digital transformation: Digital means such as mobile payment, online booking, and data analysis are changing traditional catering models and enhancing user experience.

4、 Specially invited experts' sharing

During the exhibition, multiple chefs will be invited to give on-site demonstrations and share their knowledge. They have rich experience and can bring new perspectives to attendees from different angles. For example, a chef will showcase how to attract young consumers through innovative dishes, sharing novel ingredient combinations and unique cooking techniques. This face-to-face communication undoubtedly enhances the practicality and effectiveness of the exhibition.

5、 Exhibition Highlights

At the HOTELEX exhibition in 2025, multiple highlights will be showcased:

New Product Release: Numerous brands will showcase their newly launched products, and the exhibition will become a great stage for showcasing new products.

Interactive experience: The exhibition sets up an interactive area for visitors to personally experience the product and further understand its effectiveness.

International perspective: Attracting buyers and suppliers from all over the world, breaking geographical limitations, and achieving resource sharing.

6、 How to prepare for exhibition

In order to fully leverage the effectiveness of the exhibition, it is recommended that participating companies plan in advance:

Clear objectives: Set exhibition goals, such as increasing brand awareness, expanding markets, etc.

Design an attractive booth: The booth design needs to reflect the brand image and have sufficient visual impact to attract more potential customers' attention.

Personnel training: The participating team needs to strengthen their understanding of the product, prepare detailed promotions and explanations, and enhance customer communication skills.

7、 Visiting Guide

For industry professionals looking to visit exhibitions, the following are some practical suggestions:

Pre registration: It is recommended to register on the official website in advance to arrange the visit time and avoid queuing on site.

Develop a visit plan: Based on the exhibition map, plan the brands and exhibits to be visited to improve the efficiency of the visit.

Participate in communication activities: Utilize forums and exchange activities during the exhibition to understand industry trends and have direct conversations with experts.

8、 Summary and Prospect

The 2025 China HOTELEX High end Catering Exhibition will bring new opportunities to the industry and serve as a platform for display and communication. As the organizer, Shanghai Bohua International Exhibition Co., Ltd. hopes to promote the further development of the high-end catering industry and bring more business opportunities to enterprises through this exhibition. Looking forward to more industry colleagues actively participating and witnessing this feast together!

Looking back at past exhibitions, participants not only gained rich knowledge, but also were able to build long-term partnerships through the internet. Faced with the constantly changing market, we hope that every participant can find their own opportunity at this exhibition, and through mutual learning and cooperation, promote the development and innovation of the industry. In 2025, let us gather in Shanghai and together embark on a new chapter in the high-end catering industry.

2025年，中國HOTELEX高端餐飲展（第三十三屆上海酒店用品及酒店餐飲展覽會）將成為行業內的一場盛事，由上海博華國際展覽有限公司主辦。這一展覽不僅是餐飲行業的展示平臺，更是一個匯聚創新、交流經驗和探索市場趨勢的重要機會。隨著人們對高端餐飲需求的不斷增長，HOTELEX展會將繼續引領行業發展潮流，為參與者提供豐富的互動體驗。

HOTELEX展會創立于1990年，是中國大的酒店用品及餐飲展會之一。2025年，展會將繼續在上海進行，為期四天，吸引來自國內外的眾多品牌和人士。展會的主要展區包括酒店設備、廚房設備、食品與飲料、酒店用品等，涵蓋了高端餐飲行業各個領域。

參加HOTELEX展會，對于品牌、企業以及業內人士來說，都具有重要的意義。，展會為參展商提供了一個展示自己產品和技術的舞臺，有助于增加品牌曝光率。，參展企業可以通過與同行的交流，了解市場的新動態和行業的前沿發展。后，參展方可借此機會與潛在客戶建立聯系，促進商業合作，實現共贏。

在高端餐飲行業，隨著消費者需求的不斷升級，創新和可持續發展逐漸成為企業發展的核心。以下是一些值得關注的行業新趨勢：

展會期間，將邀請多位和廚師進行現場演示和分享。他們的經驗豐富，能夠從不同角度為參會者帶來新的視野。例如，某廚師將展示如何通過創新菜品吸引年輕消費者，分享新穎的食材搭配和獨特的烹飪技巧。這種面對面的交流無疑能夠提升展會的性和實用性。

在2025年HOTELEX展會上，將展現多個亮點：

為了充分發揮參展的效果，建議參展企業提前規劃：

1. 明確目標：設定參展目標，如提高品牌度、拓展市場等。

2. 設計吸引人的展位：展位設計需要體現品牌形象，視覺沖擊力要足，以吸引更多潛客的關注。

3. 人員培訓：參展團隊需強化對產品的了解，準備好詳細的推廣和解釋，提升客戶溝通能力。

對于期望參觀展會的行業人士，以下是一些實用的建議：

2025中國HOTELEX高端餐飲展，將為行業帶來新的機遇，也是一個展示和交流的平臺。作為主辦方，上海博華國際展覽有限公司希望通過此次展會，能夠推動高端餐飲行業的進一步發展，并為企業帶來更多的商業機會。期待更多行業同仁積極參與，一起見證這一場盛宴！

回顧以往的展會，參與者不僅收獲豐富的知識，還能夠通過網絡搭建出長期的合作伙伴關系。面對不斷變化的市場，愿每位參與者都能在這場展會上找到屬于自己的機會，通過相互學習與合作，推動行業的發展與創新。2025年，讓我們相聚在上海，共同開啟高端餐飲行業的新篇章。

2025年第33屆上海國際酒店用品及餐飲博覽會

展會日期：2023年3月30日-4月2日

展館地址：上海國家會展中心

主辦單位：上海博華國際展覽有限公司博華聯展：

上海酒店餐飲展：2025年3月30日-4月2日（上海國家會展中心）

成都酒店餐飲展：2025年7月24-26日（成都世紀城新國際會展中心）

深圳酒店餐飲展：2024年12月12-14日（深圳國際會展中心）

FHC環球食品展：2024年11月12-14日（上海新國際博覽中心）

展會介紹：

HOTELEX上海展達成了突破性的成績！現場HOTELEX實際展出400,000+ ㎡展出面積，集聚3000+ 優質展商，4天展期吸引了共計39,4530名觀眾到場，

較疫情前增長超93%！現場舉辦20+ 場精彩賽事及論壇活動。HOTELEX上海展所有的努力和結果獲得了觀眾、展商以及合作伙伴的！

觀眾增長！增長！增長！

上海展的到訪觀眾中，觀展目的多種多樣。其中，尋找新供應商87.13%，尋找代理授權商79.42%，尋找新產品85.25%，收集市場資訊92.12%，

鞏固合作關系77%。超過78.54%的觀眾來自于酒店餐飲終端企業，商超零售渠道的觀眾比例上升到7.43%。

展品范圍：

餐飲食材及食品：肉類、水產海鮮、禽類食品、冷凍食品、蔬菜菌類、罐頭食品、速食食品、預制菜、速食菜肴、其他食材等

餐飲設備及廚房用品：中央廚房、廚房設備、廚房食品機械、制冷類設備、餐廚清潔設備、廚房用品用具、

廚房通風環保設備、包裝機械設備、取餐柜、消毒柜、其他設備等

調味及原輔料：調味料、火鍋底料、配料、調味品標準化定制

餐飲設備綜合、桌面用品、火鍋食材、連鎖加盟、食品與飲料、咖啡與茶、烘焙及冰淇淋、葡萄酒與烈酒、客房電器及用品、

酒店布草及紡織品、餐廳設計裝飾、酒店IT與安防設備、康體健身與休閑娛樂、酒店清潔、酒店家具、空間設計與裝飾選材 餐飲設備綜合、

桌面用品、火鍋食材、連鎖加盟、食品與飲料、咖啡與茶、烘焙及冰淇淋、葡萄酒與烈酒、客房電器及用品、酒店布草及紡織品、餐廳設計裝飾、

酒店IT與安防設備、康體健身與休閑娛樂、酒店清潔、酒店家具、空間設計與裝飾選材

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