2024上海國際烘焙原料展（2024中國2024上海冷凍烘焙及冷凍面團展覽會）

Dear Esteemed Members,

We are pleased to invite you to participate in the 27th Shanghai Global Food Trade Show, a premier event in the food and beverage industry, which will take place from November 12-14, 2024, at the Shanghai New International Expo Centre (SNIEC) in China.

As a valued member of the World Chamber of Commerce Platform (WHCAM), your participation in this event offers an unparalleled opportunity to explore new business prospects, network with industry leaders, and discover the latest trends and innovations in the global food market.

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has established itself as a pivotal event in the industry. Reflecting on the success of the previous edition, which saw participation from over 30 countries and regions, this year's event promises to be even more comprehensive and dynamic.

About Us

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has been successfully held for 26 editions. Reflecting on the previous exhibition, delegations and exhibitors from over 30 countries and regions, including Australia, Austria, Belgium, Canada, Cyprus, Denmark, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Netherlands, Peru, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Switzerland, and the United States, participated. The show attracted professional visitors from various fields such as food, hotels, catering, fresh produce, coffee, bakery, beverages, prepared foods, bars, clubs, supermarkets, retail, and franchise chains. This robust participation brought substantial confidence and momentum to the continuous and stable development of the food and catering industry.

In 2024, FHC will enter a new stage of development, comprehensively covering food, catering, and related industries. The exhibition will feature richer themes, fresher information, and more exciting professional activities. We look forward to your continued participation!

Event Highlights:

Exhibit Categories: Meat & Aquatic Products, Leisure Food, Dairy, Sweets & Chocolate, Catering Supply Chain, Condiments & Oil, Coffee & Tea, Bakery & Light Meal, Food Processing & Packaging, Prefabricated Dishes & Central Kitchen, Canned Food, and Hot Pot Ingredients and Supplies.

Professional Activities: Engage in blockbuster events such as the FHC China International Culinary Arts Competition, China International Pastry and Bakery Competition, and the Shanghai International Culinary Championship. Participate in insightful forums and conferences like the Sustainable Food Design Conference, China Catering BOSS Conference, and the China Takeaway Industry Conference.

FHC 2024

Dates: November 12-14, 2024

Venue: Shanghai New International Expo Centre (SNIEC), China

FHC 2024 Exhibit Categories

Meat & Aquatic Products

Leisure Food

Dairy

Sweets & Chocolate

Catering Supply Chain

Condiments & Oil

Coffee & Tea

Bakery & Light Meal

Food Processing & Packaging

Prefabricated Dishes & Central Kitchen

Canned Food

Hot Pot Ingredients and Supplies

Main Categories of Previous Exhibitors

Meat and Aquatic Products

Sweets, Biscuits, and Chocolate

Bakery and Dairy

Coffee and Beverages

Food Supply Chain and Condiments

Hot Pot and Canned Food

Food Packaging and Machinery

Coordination

Visitors’ Nature of Business (Previous Event)

Importer/General Agent: 4.12%

Distributors: 5.35%

Supermarkets, Convenience Stores, Retail Stores, E-commerce: 6.68%

Western Restaurants, Light Meal Shops: 8.05%

Cafes/Coffee Shops: 8.86%

Chinese Restaurants: 17.05%

Tea & Beverage Stores: 13.63%

Bakery/Cake Shops, Pizza Shops, Pastry Shops: 12.77%

Manufacturers/Producers/Source Factories: 9.27%

Ice Cream Shops, Chocolate Shops, Dessert Shops: 9.79%

Service Providers: 5.35%

Others: 4.12%

Reviews on Events and Forums from the Previous EditionBlockbuster Events

The 24th FHC China International Culinary Arts Competition

2023 FHC China International Pastry and Bakery Competition

2023 FHC Shanghai International Culinary Championship

The 11th Shanghai Fashion Drinks Competition - Shanghai Division

2024 China Coffee Roasting Championship - Shanghai Division

2024 China Barista Championship - Shanghai Division

The 4th National Contract Catering Competition

FHC Business Matchmaking

Your participation will not only enhance your knowledge and expertise but also provide a platform to showcase your products and services to a global audience. The diverse range of exhibitors and visitors ensures ample opportunities for meaningful interactions and collaborations.

We look forward to your active participation in the 27th Shanghai Global Food Trade Show. Please confirm your attendance by Sep 10th, 2024 to secure your spot at this prestigious event.

For further information and to register, please contact us at office@wcham.org or WeChat ID: wchamoffice. We are eager to assist you with any arrangements you may need.

據史料記載，古埃及人早發現并采用了發酵的方法來制作烘焙食品，后傳入希臘，經過發展與改進，烘焙技術和烘焙食品在歐洲，美洲等地廣為傳播，面包也長期作為當地人們的主食之一。

隨著全球化腳步的推進，烘焙食品在全球拓展并結合地域風味，創新衍生出了更加豐富的品類。近年來，我國居民飲食結構發生轉變，健康意識和消費水平提升，面包、蛋糕等烘焙食品成為了日常消費的重要分支。

01

全球烘焙市場穩中有升

中國市場潛力巨大

2023年底，全球烘焙食品市場規模超過了4400億美元。數據顯示，中國烘焙食品行業市場規模預計保持10%左右的增長率，2025年市場規模將達3518億元。而中國人均烘焙食品消費量僅為7.7千克，與歐美等烘焙食品消費主要國家（或地區）仍有較大差距。中國烘焙食品消費市場還有很大增量空間，市場消費需求旺盛。

在第二十六屆FHC上海環球食品展上，來自全球30個國家及地區的展團及展商共赴食飲盛會，鏈接龐大的中國市場。其中不乏德國、法國、美國、歐盟、日本、澳大利亞等，其烘焙食品生產及消費份額在全球處于地位。

德國的面包文化冠絕全球，FHC2023德國展團帶來了供應各大商超零售的手工面包、冷凍面團等，也包括乳制品、油脂（黃油）、奶酪等烘培原材料。日本展團則展出了更多令人耳目一新的包裝烘焙食品、烘焙零食、餅干、日式糕點等。

第二十六屆FHC上海環球食品展現場

02

烘焙賽道持續熱門

更多品牌入局

在今秋11月，第二十七屆FHC上海環球食品展中，烘焙輕餐板塊將展出更多豐富品類，包括烘焙原料、預包裝食品、烘焙設備、烘焙包裝、家庭烘焙、烘焙加盟等。匯聚烘焙產業上游原材料、烘焙生產及加工廠商，經銷商、特許加盟、商超零售、團購、企業采購等買家，也有來自餐飲、茶飲、咖啡等從業者，積極嘗試拓展烘焙賽道，謀求新的增長路徑。點擊下方視頻，查看更多精彩。

FHC上海環球食品展

贊15

03

提升競爭力

打造「六邊形」品牌

產品始終是核心競爭力。隨著年輕一代消費者成為市場主力，烘焙產品趨于個性化、健康化，購買渠道更加多元。

從消費偏好來看，除傳統西式烘焙食品，越來越多地域烘焙食品和新中式糕點受到關注，國潮和帶動情緒價值的造型甜品頻頻“出圈”，口味和顏值兼具。同時，減糖、低GI、天然有機等健康標簽也出現在烘焙食品中，滿足了消費者對高品質生活的追求。

從銷售渠道來看，線下商超、便利店、烘焙品牌店是主要購買渠道。而冷鏈技術和物流的發展，將冷凍烘焙、冷凍面團帶入商超及便利店，也將成品蛋糕、甜點便捷地送入消費者的手中，不少品牌也開始鋪設線上渠道，設置線上產品，為消費者帶來更豐富的選擇。

品類創新和新中式烘焙在FHC2023中也有驚喜展現。在西式烘焙食中融入中國風味、中國元素，賦予經典品類新生命。

第二十六屆FHC上海環球食品展展品＆選手作品

04

展·會·賽·集多維資源

助力品牌突圍成長

FHC上海環球食品展始終致力于食飲行業的探索的發展，帶來行業關切的前沿趨勢、品類洞察，積聚能量助力品牌成長。展會將同期舉辦賽事、行業峰會、市集活動，多維度拓展行業寬度。

FHC2024將迎來第二十五屆FHC中國國際烹飪藝術比賽，FHC中國國際甜品烘焙比賽，FHC上海國際廚藝錦標賽，來自全球數百位精英選手切磋中西式烘焙技藝，以精巧創意和高超技法創作出一道道精美作品，呈現烘焙食品的更多可能。

展會還將同期舉辦多場峰會論壇，涵蓋餐飲、茶飲、連鎖、出海等熱門議題，擬邀來自中西式餐飲品牌、咖啡茶飲及輕食、零售電商等創始人或高管，分析烘焙市場的機遇與挑戰，為行業人士開辟新的增長路徑。

第八季“烘焙印象”烘焙+主題公園也將同期舉行，迎來世界各地的烘焙從業者、愛好者交流打卡。新興烘焙品牌正以更時尚、健康、潮流的品牌印象攻占消費者心智，通過品牌聯名、烘焙＋生活場景等創新營銷方式吸引更多消費者。

第二十六屆FHC上海環球食品展現場

05

競爭腳步加快

升級迭代勢在必行

2023年，國家出臺陸續出臺了《關于培育傳統優勢食品產區和地方特色食品產業的指導意見》、《食品安全標準與監測評估“十四五”規劃》、《城市一刻鐘便民生活圈建設指南》等政策，鼓勵烘焙食品行業的發展與創新。同時，我國成品糖、烘焙面粉、乳制品、油脂等烘焙產業上游原料產量及供應穩定增長，為烘焙行業創新與發展提供了良好土壤。

另一方面，在快速發展迭代的市場步調中，烘焙市場的競爭也愈加激烈。傳統品牌嘗試跨界聯名、融入潮流文化、布局線上渠道等方式，擁抱變化，適應市場。更有許多新興品牌應運而生，將瑞士卷、芝士蛋糕、蛋黃酥等經典品類深度挖掘和創新，成就了一條“大單品”之路，取得了可喜的市場表現。

在品類融合與創新的探索上，FHC也展現了強大的勢能。展會將同期舉辦ProWine Shanghai國際葡萄酒和烈酒貿易展覽會，SFE第38屆上海國際連鎖加盟展覽會，2024第十四屆上海國際罐藏食品及原輔材料、機械設備博覽會，Salon du Chocolat上海國際巧克力展，CBE上海國際烘焙甜點及輕餐展(秋季)，ASIA FRESH 2024 中國（上海）國際果蔬展，第18屆中國（上海）國際肉類產業展，第13屆上海國際現代農業品牌展覽會，2024 國際發泡技術（上海）展覽會九大同期展，精耕行業垂直領域，深入挖掘商貿資源，推動多領域打破壁壘，共創增長。

FHC2023吸引了全球超過111個國家及地區的買家154,850人，全渠道累計搜索和曝光量超 1 億，行業數據庫推送達 100 萬。FHC2024將全面升級，展出面積20萬平方米，參展企業將達到3000+家，來自超過50個國家及地區，買家超170,000人。期待更多伙伴加入FHC，遇見食飲新境界！