FHC2024還將舉辦烹飪、烘焙、咖啡、潮飲等熱門賽事，拓展乳制品的應用場景，打通生產、研發、供應等全鏈路資源合作。

今年，FHC中國國際烹飪藝術比賽將迎來其二十五周年生日，FHC上海國際廚藝錦標賽及FHC中國國際甜品烘焙比賽也將屆時亮相。

伊利作為2023FHC中國國際甜品烘焙比賽的合作伙伴，為大賽提供了稀奶油、牛乳基底等產品，積極探索乳品應用的更多可能，研發更多適合中國居民口味的乳制品及食品。在潮飲大賽、咖啡拉花大賽中，君樂寶、維益等品牌也展現了產品的品質、穩定性和廣泛用途。FHC發揮其全球資源優勢，多維度、立體化，為世界乳業互動提供強大的窗口和平臺。

2024年11月12-14日，上海新國際博覽中心，第二十七屆FHC上海環球食品展將以全新面貌升級回歸，更國際化視野、更豐富品類、更大規模，與來自世界的食飲伙伴共享行業發展新成果、新機遇，揚帆擎旗，再創新高！

FHC2023展會現場，來自麥當勞、瑞幸、星巴克、蜜雪冰城、幸福西餅、山姆、胖東來、京東七鮮、永旺、迪士尼、北京環球影城等渠道的觀眾絡繹不絕，覆蓋餐飲，咖啡茶飲，烘焙，大型綜合性商超及便利店，學校、醫院，冰淇淋加工及采購人員等，現場開展高效的商貿洽談，互通資源優勢，共創合作。

除了線下渠道為主的銷售模式，在冷鏈技術、物流、電商平臺的加持下，低溫乳制品的地域優勢擴大，光明、三元、君樂寶等地域品牌也不再囿于配送半徑限制，積極布局線上新零售，開拓新的市場增量。

FHC敏銳洞察市場趨勢，在即時零售、折扣零售、電商平臺及服務等領域重點挖掘，擬邀京東超市、美團小象超市、好特賣、盒馬、美宜佳等企業高管，深度參與行業峰會論壇，鏈接產業上下游，助力品牌成長。

隨著消費升級和國民健康意識的提升，乳制品高端化、健康化、可持續發展趨勢顯著。

FHC的老朋友維益，深耕餐飲、茶飲及烘焙市場，推出噴射稀奶油、雪頂淡奶油、預打發云頂奶霜、愛護咖啡飲品濃縮奶油等核心產品。針對乳糖不耐人群，還推出了維益植造燕麥乳、維益植造燕麥植物蛋白奶油，引入0乳糖，0膽固醇，0氫化成分的健康標簽，以其強大的產品創新和研發能力滿足市場的需求。此外，更多品牌的高品質乳品，如水牛奶、羊奶及羊奶粉、植物奶、輕乳制品等也將亮相展會。

04

個性化、多元化成新增長點

《2023中國奶商指數報告》顯示，消費者對高品質產品的個性化、多元化需求大幅提升，乳制品行業進入細分階段。例如，國民對腸道健康和營養吸收的認知逐漸提升，催生出羊奶、駱駝奶及其制品；老年人在消費乳制品時對蛋白質和鈣等營養成分的關注；運動人群對乳制品脂肪含量、蛋白質、含糖量等指標的關注等。

《報告》還指出，盡管人們日益重視乳制品的營養價值，但液態奶仍是復購率較高的消費形式，消費類型較為單一，不少業內人士鼓勵消費者從“飲奶”向“吃奶”轉變，推動國內干酪產業發展。FHC2023現場，蒙牛、君樂寶以及美國、意大利的廠商都曾展出其不同品種的乳制品。

Dear exhibitors, visitors, and partners, Shanghai Bohua International Exhibition Co., Ltd. is honored to announce that we will hold a grand and far-reaching food exhibition in 2024- FHC Shanghai Global Food Exhibition - China International Global Food Exhibition.

FHC Shanghai Global Food Exhibition - China International Global Food Exhibition is one of the largest and most influential food exhibitions in Asia. Since its establishment in 1996, it has attracted thousands of food companies and audiences every year, becoming an important platform for international food industry exchanges and trade cooperation.

This exhibition will be held in Shanghai in 2024, located at the Shanghai New International Expo Center, with a total exhibition area of 210000 square meters and 8000 booths. The exhibition covers a wide variety of categories, including agricultural products, food ingredients, processing equipment, technology, and food packaging.

As an exhibitor, you will have the opportunity to have in-depth exchanges and business negotiations with global food industry, brand representatives, buyers, and investment traders. Whether you are looking for new business partners or promoting your products and technologies, FHC Shanghai Global Food Expo will provide you with unlimited business opportunities.

With the rapid development of the Chinese economy and the trend of consumption upgrading, the Chinese food market is becoming a hot topic of concern for global food enterprises. Participating in the FHC Shanghai Global Food Exhibition will allow you to win more business opportunities and development space. In addition to booth displays, we have also prepared a series of exciting activities and forums to invite leaders to share new market trends and industry insights.

During the exhibition, you can also make full use of our procurement docking services, establish long-term cooperative relationships with buyers from different countries and regions through scheduling meetings and matchmaking. Our activities will cover various aspects such as domestic and international procurement, brand promotion, and market expansion, helping you smoothly drive business growth and progress together with the global food industry.

In order to better serve exhibitors and visitors, FHC Shanghai Global Food Expo will provide comprehensive exhibition support and solutions. We will make full use of domestic and foreign media platforms and social networks to attract more target customers and audiences through advertising, promotion, and promotional activities., We also provide personalized exhibition design, decoration, and logistics services for exhibitors to help ensure a smooth exhibition period.

Let's look forward to the arrival of the 2024 Shanghai Food Expo. FHC Shanghai Global Food Expo - China International Global Food Expo will bring you a business feast! Whether you are an exhibitor or an audience in the food industry, you will have the opportunity to experience unprecedented display and communication. Please witness this great moment with us and showcase your strength and innovation on this global food trade stage!

尊敬的展商、觀眾和合作伙伴們，上海博華國際展覽有限公司榮幸地宣布，我們將在2024年舉辦一場規模盛大、影響深遠的食品展銷會——FHC上海環球食品展-中國國際環球食品展。

FHC上海環球食品展-中國國際環球食品展是亞洲地區規模大、影響廣的食品展覽會之一。自1996年創辦以來，每年吸引了數以千計的食品企業和觀眾，成為國際食品行業交流和貿易合作的重要平臺。

本次展覽會將于2024年在上海舉行，地點位于上海新國際博覽中心，總展覽面積達210000平方米，設有8000個展位，展出品類豐富多樣，從農產品、食品原料到加工設備、技術及食品包裝等一應俱全。

作為參展商，你將有機會與全球食品行業、品牌代表、采購商和投資貿易商進行深入交流和商務洽談。無論您是想尋找新的業務合作伙伴，還是希望推廣您的產品和技術，FHC上海環球食品展將為您提供無限商機。

隨著中國經濟的快速發展和消費升級的趨勢，中國食品市場正在成為全球食品企業關注的熱點。參展FHC上海環球食品展，將讓您贏得更多的商機和發展空間。除了展位展示，我們還準備了一系列精彩的活動和論壇，邀請和領導人分享新市場趨勢和行業洞察。

在展覽期間，您還可充分利用我們的采購對接服務，通過預約會議和配對，與來自不同國家和地區的采購商建立長期合作關系。我們的活動將涵蓋國內外采購、品牌推廣和市場拓展等各個環節，助您順利推動業務增長，與全球食品行業一同進步。

為了更好地服務于參展商和觀眾，FHC上海環球食品展將提供全方位的展覽支持和解決方案。我們將充分利用國內外媒體平臺和社交網絡，通過廣告、宣傳和推廣活動，吸引更多目標客戶及觀眾。，我們還針對展商提供個性化的展會設計、裝修和物流服務，幫助您確保展會期間的順利進行。

讓我們共同期待2024年上海大型食品展銷會的到來，FHC上海環球食品展-中國國際環球食品展將為您帶來一次的商業盛宴！無論您是食品行業的參展商還是觀眾，都將有機會獲得前所未有的展示和交流體驗。請與我們一同見證這一偉大時刻，并在這個全球食品貿易舞臺上展示您的實力和創新！

Dear Esteemed Members,

We are pleased to invite you to participate in the 27th Shanghai Global Food Trade Show, a premier event in the food and beverage industry, which will take place from November 12-14, 2024, at the Shanghai New International Expo Centre (SNIEC) in China.

As a valued member of the World Chamber of Commerce Platform (WHCAM), your participation in this event offers an unparalleled opportunity to explore new business prospects, network with industry leaders, and discover the latest trends and innovations in the global food market.

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has established itself as a pivotal event in the industry. Reflecting on the success of the previous edition, which saw participation from over 30 countries and regions, this year's event promises to be even more comprehensive and dynamic.

About Us

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has been successfully held for 26 editions. Reflecting on the previous exhibition, delegations and exhibitors from over 30 countries and regions, including Australia, Austria, Belgium, Canada, Cyprus, Denmark, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Netherlands, Peru, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Switzerland, and the United States, participated. The show attracted professional visitors from various fields such as food, hotels, catering, fresh produce, coffee, bakery, beverages, prepared foods, bars, clubs, supermarkets, retail, and franchise chains. This robust participation brought substantial confidence and momentum to the continuous and stable development of the food and catering industry.

In 2024, FHC will enter a new stage of development, comprehensively covering food, catering, and related industries. The exhibition will feature richer themes, fresher information, and more exciting professional activities. We look forward to your continued participation!

Event Highlights:

Exhibit Categories: Meat & Aquatic Products, Leisure Food, Dairy, Sweets & Chocolate, Catering Supply Chain, Condiments & Oil, Coffee & Tea, Bakery & Light Meal, Food Processing & Packaging, Prefabricated Dishes & Central Kitchen, Canned Food, and Hot Pot Ingredients and Supplies.

Professional Activities: Engage in blockbuster events such as the FHC China International Culinary Arts Competition, China International Pastry and Bakery Competition, and the Shanghai International Culinary Championship. Participate in insightful forums and conferences like the Sustainable Food Design Conference, China Catering BOSS Conference, and the China Takeaway Industry Conference.

FHC 2024

Dates: November 12-14, 2024

Venue: Shanghai New International Expo Centre (SNIEC), China

FHC 2024 Exhibit Categories

Meat & Aquatic Products

Leisure Food

Dairy

Sweets & Chocolate

Catering Supply Chain

Condiments & Oil

Coffee & Tea

Bakery & Light Meal

Food Processing & Packaging

Prefabricated Dishes & Central Kitchen

Canned Food

Hot Pot Ingredients and Supplies

Main Categories of Previous Exhibitors

Meat and Aquatic Products

Sweets, Biscuits, and Chocolate

Bakery and Dairy

Coffee and Beverages

Food Supply Chain and Condiments

Hot Pot and Canned Food

Food Packaging and Machinery

Coordination

Visitors’ Nature of Business (Previous Event)

Importer/General Agent: 4.12%

Distributors: 5.35%

Supermarkets, Convenience Stores, Retail Stores, E-commerce: 6.68%

Western Restaurants, Light Meal Shops: 8.05%

Cafes/Coffee Shops: 8.86%

Chinese Restaurants: 17.05%

Tea & Beverage Stores: 13.63%

Bakery/Cake Shops, Pizza Shops, Pastry Shops: 12.77%

Manufacturers/Producers/Source Factories: 9.27%

Ice Cream Shops, Chocolate Shops, Dessert Shops: 9.79%

Service Providers: 5.35%

Others: 4.12%

Reviews on Events and Forums from the Previous EditionBlockbuster Events

The 24th FHC China International Culinary Arts Competition

2023 FHC China International Pastry and Bakery Competition

2023 FHC Shanghai International Culinary Championship

The 11th Shanghai Fashion Drinks Competition - Shanghai Division

2024 China Coffee Roasting Championship - Shanghai Division

2024 China Barista Championship - Shanghai Division

The 4th National Contract Catering Competition

FHC Business Matchmaking

Your participation will not only enhance your knowledge and expertise but also provide a platform to showcase your products and services to a global audience. The diverse range of exhibitors and visitors ensures ample opportunities for meaningful interactions and collaborations.

We look forward to your active participation in the 27th Shanghai Global Food Trade Show. Please confirm your attendance by Sep 10th, 2024 to secure your spot at this prestigious event.

For further information and to register, please contact us at office@wcham.org or WeChat ID: wchamoffice. We are eager to assist you with any arrangements you may need.