In 2025, Shanghai, China will welcome its annual grand event - the 2025 China Shanghai Hotel Baking Exhibition (the 33rd Shanghai International Baking Food and Baking Machinery Equipment Exhibition). As an important event in the industry, this exhibition not only showcases new baked goods and baking machinery equipment, but also provides a platform for industry professionals to communicate and cooperate. The exhibition hosted by Shanghai Bohua International Exhibition Co., Ltd. has attracted numerous enterprises, buyers, and participants, with high attention and influence.

Industry Trends and Market Demand

With the popularization of healthy eating concepts, the baking industry is undergoing a profound transformation. More and more consumers are paying attention to the ingredients, taste, and health factors of food, accompanied by an increasing demand for high-quality baked goods. In this context, the 2025 China Shanghai Hotel Baking Exhibition will focus on natural, healthy, and environmentally friendly baking products and equipment, which not only meet market demand but also serve as an important direction for leading industry development.

Exhibition Highlights: Innovation and Integration

One of the highlights of this exhibition is the innovation and diversity of the exhibits. Baking equipment and material manufacturers from both domestic and international sources will bring a range of cutting-edge technology products. For example, intelligent baking equipment, automated production lines, and environmentally friendly raw materials will all be showcased. These products not only improve production efficiency, but also help companies reduce energy consumption and labor costs, achieving the goal of sustainable development.

Exhibitors and Brand Display

At the 2025 China Shanghai Hotel Baking Exhibition, major baking brands from around the world will gather here. From large equipment manufacturers to innovative small food enterprises, a wide range of companies will participate in the exhibition, fully showcasing the diversified and international characteristics of the baking industry. Exhibiting companies such as a certain brand's baking equipment, specialty bread, and pastries each have their own characteristics, which will bring a visual and gustatory feast to the audience.

Forum and Technical Exchange

In order to enhance the nature of the exhibition, the organizing committee will also hold multiple forums and technical exchange meetings at the same time. We will share in-depth insights on baked goods research and development, market trend analysis, and equipment technology innovation. Attendees can take this opportunity to have face-to-face communication with industry figures, obtain new market trends and technical information, and gain inspiration and experience from them.

Promote export and domestic sales

An undeniable trend is that with the gradual opening up of the international market, more and more domestic baking companies are turning their attention to the international market. As the economic center of China, Shanghai provides a great opportunity for enterprises to showcase their brands and expand into overseas markets through exhibitions. By participating in exhibitions, companies can not only gain recognition from international buyers, but also enhance their brand's competitiveness in the global market.

The combination of urban characteristics and exhibitions

Shanghai is an international metropolis that combines traditional culture and modern atmosphere. Its unique geographical location and excellent transportation conditions make it an ideal place for exhibitions and events. Tourists and exhibitors can experience the diverse culture and culinary charm of Shanghai while attending the exhibition, and also find more business cooperation opportunities at the show.

Purchasing and sales docking and opportunities

During the exhibition, the organizer specially set up a purchase and sales docking activity to help exhibitors establish contact with buyers. This is not only a platform to showcase products, but also a bridge to find opportunities for cooperation. From retailers and wholesalers to hotels and catering companies, participants can find suitable products and partners through this activity, promoting the completion of transactions.

The value of participating in exhibitions

For exhibitors, attending the 2025 China Shanghai Hotel Baking Exhibition is not only an opportunity for brand exposure, but also an important way to gain a deeper understanding of the market and consumer needs. By directly interacting with target customers, companies can obtain valuable market feedback, optimize product positioning and research and development direction.

Future prospects and development directions

The development prospects of the baking industry are broad. With the continuous improvement of consumers' demand for health and personalization, innovation and technological progress in baking products will become an important trend in the future. The 2025 China Shanghai Hotel Baking Exhibition will continue to serve as a benchmark for the industry, leading the healthy, environmentally friendly, and intelligent development of the baking industry.

The 2025 China Shanghai Hotel Baking Exhibition will provide you with a rare business opportunity. Whether you are a professional in the baking industry, a representative of a company, or a consumer who loves baking, this will be a great platform for you to obtain information, learn and exchange ideas, and conduct business negotiations. We sincerely invite you to join us in exploring the future of the baking industry and promoting its development and innovation.

2025年，中國上海將迎來一年一度的盛會——2025中國·上海酒店烘焙展（2025第33屆上海國際烘焙食品及烘焙機械設備展覽會）。作為行業內的重要盛事，本次展會不僅展示了新的烘焙食品和烘焙機械設備，還為業內人士提供了一個交流與合作的平臺。由上海博華國際展覽有限公司主辦的展覽，吸引了眾多企業、買家及參與，具有極高的關注度和影響力。

行業趨勢與市場需求

隨著健康飲食觀念的普及，烘焙行業正在經歷一場深刻的變革。越來越多的消費者開始關注食品的成分、口感和健康因素，伴隨而來的是對高品質烘焙食品的需求不斷增加。在這樣的背景下，2025中國·上海酒店烘焙展將重點聚焦于天然、健康、環保的烘焙產品和設備，不僅契合市場需求，更是引領行業發展的重要方向。

展會亮點：創新與整合

本屆展會的亮點之一是展品的創新性和多樣化。來自國內外的烘焙設備和材料制造商，將帶來一系列具有前沿科技的產品。例如，智能化烘焙設備、自動化生產線以及環保型原材料都將亮相。這些產品不僅提升了生產效率，還幫助企業降低了能耗和人工成本，實現了可持續發展的目標。

參展企業與品牌展示

在2025中國·上海酒店烘焙展上，全球各大烘焙品牌將匯聚于此，從大型設備生產商到創新的小型食品企業，參與展覽的公司范圍廣泛，充分展示了烘焙行業的多元化和國際化特征。參展企業如某品牌的烘焙設備、特色面包和糕點等各具特色，將為觀眾帶來一場視覺與味覺的盛宴。

論壇與技術交流

為了增強展會的性，組委會還將同期舉辦多場論壇與技術交流會。將分享關于烘焙食品研發、市場趨勢分析及設備技術革新的深度見解。參會者可以借此機會，與行業人物面對面交流，獲取新的市場動態與技術信息，從中獲取靈感與經驗。

推動出口與內銷

一個不可忽視的趨勢是，隨著國際市場的逐步開放，越來越多的國內烘焙企業開始將目光投向國際市場。上海作為中國的經濟中心，展會為企業提供了展示品牌與拓展海外市場的良機。通過參展，企業不僅能夠獲得國際買家的認可，還能提升品牌在全球市場的競爭力。

城市特色與展會的結合

上海是一座兼具傳統文化與現代氣息的國際化大都市，其獨特的地理位置和良好的交通條件，使得這座城市成為了展覽活動的理想之地。游客和參展商可以在參會之余，感受到上海的多元文化與美食魅力，也能夠在展會中找到更多的商業合作機會。

購銷對接與機會

展會期間，主辦方特別設置了購銷對接活動，幫助參展商與采購商建立聯系。這不僅是一個展示產品的平臺，更是一個尋找合作機會的橋梁。從零售商、批發商到酒店、餐飲公司，參與者能夠通過該活動，尋找到合適的產品和合作伙伴，促進交易的達成。

參與展會的價值

對于參展商而言，參加2025中國·上海酒店烘焙展，不僅是品牌曝光的機會，更是深入理解市場和消費者需求的重要方式。通過與目標客戶進行直接互動，企業可以獲取寶貴的市場反饋，優化產品定位與研發方向。

未來展望與發展方向

烘焙行業的發展前景廣闊，隨著消費者對健康和個性化需求的不斷提升，烘焙產品的創新與技術進步將成為未來的重要趨勢。2025中國·上海酒店烘焙展將繼續作為行業的風向標，引領烘焙行業的健康、環保和智能化發展。

，2025中國·上海酒店烘焙展將為您提供一個不可多得的商機，不論您是烘焙行業的人士、企業代表，還是熱愛烘焙的消費者，這里都將是您獲取信息、學習交流、商業洽談的佳平臺。我們誠邀您的到來，與我們共同探索烘焙行業的未來，推動行業的發展與創新。

2025年3月30日-4月2日，第三十三屆上海國際酒店及餐飲業博覽會即將于上海浦西·虹橋@國家會展中心盛大舉辦。作為酒店與餐飲行業極具影響力的盛會之一，本次展會將匯聚來自全球的品牌、行業和觀眾。

現在HOTELEX上海展展位正式開售，無論您是品牌巨頭還是初創企業， HOTELEX上海展誠邀您的參與，不要錯過這個的機會，讓我們攜手并肩，共享行業商機與繁榮！

行業盛會，招展正式啟動- 經典繼續，暢享商機 -

第三十三屆上海國際酒店及餐飲業博覽會作為 上海市文化和旅游局“十四五” 期間重點打造的三大名片性活動之一——上海旅游產業博覽會的重要組成部分，由上海博華國際展覽有限公司和中國旅游飯店業協會主辦，中國旅游協會、全聯烘焙業公會、上海市餐飲烹飪行業協會聯合主辦，上海市文化和旅游局指導。

2025年預計展會規模為40萬平方米，吸引超過30萬位來自酒店餐飲、商超零售、休閑餐飲、食品飲料貿易、餐飲投資、旅游休閑等渠道的觀眾到場參觀和進行商貿交流；展商數量超過3000家。

展品將更加全面的涵蓋酒店與餐飲產業供應鏈各環節，包括廚房設備與用品、桌面用品、餐飲食材、食品綜合、飲品綜合、咖啡與茶、冰淇淋設備及原物料、烘焙原輔料及機械設備、酒類綜合、食品餐飲包裝、餐飲設計及配套、連鎖加盟及連鎖資源等12大板塊，努力為全球餐企創造一個更為開放和高效的交流平臺。

競技，大咖論道- 50＋賽事和高峰論壇等你來 -

2025HOTELEX上海展期間，預計舉辦50余場深具行業影響力的職業技能競賽和高峰論壇，如世界咖啡師系列賽事、世界面包大賽等國際認證的賽事和中國餐飲BOSS大會、餐飲產業峰會、新潮流食品飲料大會等千人規模的行業前沿高峰論壇等，吸引數萬從業人員到場參與。

參展商可以通過活動贊助形式將自身的產品直接推向終端使用者和采購決策者面前，實現產品的曝光，擴大行業影響力。

高手過招，精彩搶先看

來自咖啡、潮飲、烘焙、烹飪、潮飲、調酒、擺臺等行業的高手們即將齊聚2025HOTELEX上海展現場，帶來一場場充滿創意和激情的對決。在此，不僅能欣賞到選手的精彩比拼，更將一覽行業的前沿技術與產品，發現無限創意與靈感！

01  國際認證級的技能競賽 

咖啡賽事一向是HOTELEX展會的重頭戲，此次展會將呈現咖啡沖煮、拉花、烘焙及咖啡師大賽等國際賽事精彩對決。

| 咖啡類競賽 |

2025世界咖啡沖煮大賽中國區總決賽

2025世界咖啡拉花藝術大賽中國區總決賽

2025世界咖啡師大賽中國區選拔賽

2025世界咖啡烘培大賽中國區選拔賽上海分賽區

02 自辦技能競賽

| 飲品 | 巧克力 | 輕餐類競賽 |

第十二屆上海國際潮流飲品創意制作大賽

第十二屆中國國際調酒大師賽

CFCA中國精品巧克力大賽

2025上海國際披薩大師賽華東分區賽&全國總決賽

| 烹飪類 | 擺臺類競賽 |

2025“尋”中國傳承與創新中餐廚藝挑戰賽

第九屆HOTELEX明日之星-中國國際烹飪技能職業聯賽

2025HOTELEX上海市星級飯店餐飲擺臺大賽

*終活動安排以現場為準。

縱論行業大勢，靈感無限

此次展會將呈現一系列的高質量論壇和研討會，盛情邀請了眾多行業大咖們，以及各領域的專家學者、企業家等，探討行業的變革與創新，涵蓋餐飲、咖啡茶飲、中央廚房等業內人士高度關注的方向和議題。不僅凝聚了行業的智慧和力量，更如一盞明燈，為行業的發展指明了前進方向！

論壇一覽

2025第三屆中國餐飲生態大會第三屆中國餐飲Boss大會2025智慧央廚建設論壇咖啡的100種可能創新論壇2025中國商業特許經營峰會主論壇2025國際美食產業發展大會2025橙子餐飲人連鎖大會2025第二屆春季外賣新發展大會2025中國新餐飲產業大會2025第21屆中華餐飲雙創論壇餐飲變量策略設計大會2025第十六屆中央廚房（預制菜）建設與發展高峰論壇2025春季青年名廚研修班2025全球食品飲料創新發展技術論壇

* 終活動安排以現場為準

2024上海展，再創新高- 盛況空前，節節攀升 -

2024上海國際酒店及餐飲業博覽會現場觀眾數再創新高！現場氣氛熱烈，人潮如織。

作為2024上海旅博會的集群展之一，這一酒店餐飲人的年度行業盛宴，憑借來自12大板塊的3818家海內外精銳展商、40萬平的展館面積，創下了開展首日觀眾突破10萬人的神話，并終以觀眾283046人，同比增長15.43%的答卷再攀新高峰，其中海外觀眾更是以54.45%的幅度強勁增長至9275人。

2024 HOTELEX上海國際酒店及餐飲業博覽會吸引了來自全球各地的優質買家，其中有諸多dapinpai采購商，參展商將有機會與這些品牌進行深度交流，展示自己的產品和服務，尋找商機，拓展業務。

以下為部分優質買家名單：

優質買家名單

在這場行業盛宴中，3000＋展商以新的產品、優質的服務，以及精彩的展示吸引了無數目光。部分優選展商更是引領了行業潮流，成為本屆展會的亮點之一。

部分優質參展品牌

商機無限，即刻參展- 2025上海展，只等你來 -

本屆展會將匯聚大量酒店及餐飲業優質資源，搭建化交流平臺，助力行業發展。作為參展商，您將享有專屬展會宣傳推廣資源、參加展會同期活動的機會，以及與行業進行深度交流的平臺。

開拓市場、洞察先機，盡在HOTELEX上海展。不要錯過這個行業盛會，讓我們共同開啟商機新篇章！